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In this particular quarter, iPhone was king — hardly surprising given the launch of both the iPhone 5c and the iPhone 5s, the first time Apple has had two new iPhones on the market at once. Apple said it sold 33.8 million iPhones, 14.1 million iPads, 4.6 million Macs and 3.5 million iPods during Q4. For its run into the next quarter, Apple will have two new iPads as well as the new Mac Pro and a refreshed line of MacBooks on shelves. "We're excited to go into the holidays with our new iPhone 5c and iPhone 5s, iOS 7, the new iPad mini with Retina display and the incredibly thin and light iPad Air, new MacBook Pros, the radical new Mac Pro, OS X Mavericks and the next-generation iWork and iLife apps for OS X and iOS," Apple CEO Tim Cook said in a statement.
On the back of the report, Apple will be paying shareholders a dividend of US$3.05 per share, Apple trumps analyst predictions to a phone case for a zte rack up US$37.5 billion in sales, with the iPhone leading the charge, Defying both the predictions of Wall Street and a commentariat that claimed reduced demand and poor sales, Apple has posted a Q4 profit that's ahead of expectations, Overnight, the company reported fourth-quarter earnings of US$8.26 per share on sales of US$37.5 billion, This is up from the average analyst estimate, which forecast earnings of US$7.92 per share on sales of US$36.8 billion..
Apple CEO Tim Cook said that iPads make up 94 percent of the market for education tablet, a stat that he noted was impressive and unheard of in most businesses. "I've never seen a market share that high before," Cook said Monday during a conference call with analysts. The company has attempted to push its tablets into the education arena with textbook support and discounts for bulk purchases. Schools represent a potential source of growth at a time when the iPad's market share dominance has eroded in the general consumer market. Cook said the education business represented a potential $1 billion market for Apple.
Apple on Monday reported fiscal fourth-quarter results that topped Wall Street expectations, led by strong iPhone sales, But iPad sales of 14.1 million units was short of estimates and flat from a year ago, Apple could see a spike in iPad sales in the next quarter, with a phone case for a zte consumers likely scrambling to buy the iPad Air, which hits the market on Friday, The iPad Mini with Retina Display is scheduled for later in November, Tim Cook calls the company's share in the education arena unheard of in most businesses..
"That was never our intent, honestly. Our entry iPhone is the iPhone 4S," he said, deflecting the questions about iPhone 5C sales. The iPhone 5C is meant to be a mid-level phone, he said. He said the iPhone 4 did well as Apple's previous budget phone, and the company is hoping to see the same with the iPhone 4S. When it introduces new iPhones, Apple typically has kept around a previous model as its entry-level phone. Initially pitched as Apple's more affordable model, the iPhone 5C, isn't really wallet-friendly. Consumers pay $99 for the 16GB model with a two-year service contract, and $549 without the contract subsidy. The expectation was that the cheaper model would help Apple in markets with more budget-conscious consumers like China or Russia, but the impression has been that it's still too pricey.